Storytellers for social impact

Clare works creatively to empower people to tell the stories that matter. A critically acclaimed Executive Producer and Director with 25+ years of experience making narrative-driven TV documentaries, she is interested in giving a voice to those who feel misunderstood, marginalised or unseen. Also a Development Executive, Clare is skilled in winning commissions with major platforms. Her work encompasses broadcast TV, digital content and Ad-funded programmes on YouTube, Amazon, Channel 4, BBC, Sky Atlantic and A&E Network, amongst others. Clare has secured access to film in-depth documentaries with celebrities, including David Harewood, Harris Dickinson and Juliette Binoche. Her work has made a measurable impact, with films being used to: train youth workers; shape NHS practice for working with young people; inform education, with one of her films becoming a ‘recommended text’ for A Level Media Studies; and influence hiring at the BBC, thanks to data gained from a DEI project she devised. Clare’s approach is rooted in building trusting relationships with contributors and partners and her goal is to leave a lasting legacy of good in the world through responsible storytelling.

Pete has almost 20 years of experience producing content across multiple platforms and has built a reputation for creative excellence and impactful storytelling. His career began in broadcast television, where he worked on acclaimed series including the BAFTA-winning Educating Yorkshire and Educating Essex. 

He later moved into brand-funded and digital content production, creating work for major brands and broadcasters and developing a strong track record in premium, high-performing campaigns.

Pete then went on to set up We are Social Studios, for the biggest social media agency in the UK.

Going on to found an award-winning full-service production company of his own with a focus on innovation, craft, and meaningful creative partnerships, Pete’s clients have included Heineken, Natwest and Vodafone.

Pete now draws from all his combined broadcast and digital experience to Executive Produce at Into The Fold. 

Caswell is, at heart, a filmmaker shaped by a belief in film as a means of understanding, and making visible, lives of individuals or communities that are too often ignored or written off. 

Whilst this significant strand of his work focuses on stories of social and individual marginalisation, they are always grounded in the lived experience of people and communities rarely represented on their own terms. 

This has included documenting intervention projects with street children in Ethiopia, young adults experiencing early-stage psychosis, and young people at risk of involvement in gangs and street crime. 

Across this portfolio, Caswell’s approach is defined by trust, and a clear responsibility to represent people with sensitivity, honesty and care.

Alongside this, he has built a substantial body of work directing film, television advertising, and branded content for leading international and UK clients, including NatWest, Walkers, O’Neill, the BBC, ITV, and Sky. 

This commercial experience has brought a strong visual discipline and a collaborative way of working, as well as the ability to translate creative ideas into precise, cinematic storytelling, often under pressure and at scale.

Attila brings to Into the Fold a wealth of experience having produced high-end film and TV projects for many broadcasters including BBC and Sky, bringing together top-tier international crews and complex logistics worldwide for production companies including 72 Films.  As founder of an award-winning service production company, he has operated across Europe with a global network of trusted affiliate partners. Prior to this, Attila spent over two decades as a Creative Director in advertising, shaping brand strategy and award-winning campaigns for clients such as ALDI and T-Mobile - experience that continues to inform his creative, director-friendly approach to production. Based in London, he leads international operations, supporting productions globally through worldwide partners.

Edson is a creative leader, storyteller and coach whose work sits at the intersection of culture, community and brand. With a career spanning global brands, the arts, storytelling and grassroots initiatives, Edson has shaped campaigns at Nike and later partnered with brands such as Louis Vuitton and Vodafone. He brings a rare combination of strategic thinking and human sensitivity to every project.

Edson believes the most powerful brand stories are rooted in truth, connection and purpose. Whether partnering with brands, broadcasters or foundations, his approach is grounded in trust, collaboration and a deep respect for the people behind the story, creating work that resonates culturally while delivering lasting impact.