AIPP

Inclusivity in travel marketing

Celebrity Cruises have started a movement to address under-representation in travel marketing through an All-Inclusive Photo Project. With the cooperation of some of the world’s finest portrait photographers and a diverse range of subjects they will create the world’s first open-source photo library featuring ethnic, disabled, curvy and LGBTQ+ changemakers. 


At Into the Fold we absolutely loved what Celebrity Cruises were doing and wanted to build on their wonderful initiative by creating a documentary mini-series that would enable the cast at the heart of the campaign to be fully heard. What were their individual stories of discrimination and  underrepresentation? We felt strongly that it was important for us as an audience to fully listen to their experiences and therefore create a deeper connection for the campaign.  We were thrilled that Celebrity cruises shared our vision for this. 


In supporting the AIPP Campaign our approach was to engage a production partner to capture these individual and unique stories achieving an intimate moving portrait of the

the individuals at the heart of the campaign. 


Very are very proud of what we have achieved together

Monique
All Inclusive Photo Project
Lexie
All Inclusive Photo Project
Amy
All Inclusive Photo Project
Jarrad Seng
All Inclusive Photo Project
Giles Duley
All Inclusive Photography Project
Aisha
All Inclusive Photo Project
Ash
All Inclusive Photo Project
Aisha & Lexie
All Inclusive Photo Project
Esther
All Inclusive Photo Project
Tim & Shaheen
All Inclusive Photo Project