Giles Duley / Annie Leibovitz / Jarrad Seng
Celebrity Cruises
The 'All-Inclusive Photo Project' is a series aimed to directly confront the lack of diversity in travel marketing
Celebrity Cruises had an ambitious goal: to build a new open source photographic image-bank that genuinely reflected the full spectrum of modern travellers including people with disabilities, LGBTQ+ couples and individuals from a wide range of backgrounds and identities
Directly confronting the lack of diversity in travel marketing, the campaign was fronted by celebrated photographers; Giles Duley; anti-war activist and UN ambassador for people with disabilities in conflict; Annie Leibovitz, Portrait & Fashion photographer for the likes of VOGUE; Jarrad Seng, Australian TV celebrity who specialises in travel and music photography.
Diversity in Motion
Into the Fold proposed expanding the campaign beyond stills. We conceived and developed a companion film series that would give voice to the cast with intimate, cinematic short films that explored their personal experiences of travel, identity, and belonging.
Captured by worldwide talent
To bring the project to life on a global scale, we curated and led a network of filmmakers across multiple countries. From casting and story development to on- the-ground production, we worked closely with local teams to ensure authenticity and creative alignment.
This collaborative international approach allowed for a richer, more nuanced portrait of global travellers and it also significantly amplified the cultural impact of the campaign.
This wasn’t just about representation
It was about reshaping the visual language of travel and setting a new standard for what inclusive storytelling in the industry can look like.